About Us

Our Approach

You could also call this heading “Our philosophy” or “Our vision.” This is the place to talk about what drives you and your efforts (such as business) and what’s unique about your process. What you write and contribute for publication here should be something distinct and interesting about your efforts or business that set it apart from others in the same pursuit. Our job is to tell and help you tell the story we and you want to tell. Each one of us is also a brand–not just visual images, but an entire package of visuals, media interaction, digital marketing, and creative positioning. If you think this isn’t attaining the levels of recognition or success it should, then let’s connect: [email protected]

Our Story

Every effort has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots- people want to know you have some. As, internet and social media surfers are always looking for what is around the corner. And we believe that a creative approach to your initiative albeit marketing is the best way to show that. Our creative team can provide graphic design, animation, strategy, and innovative web design reinforced by state-of-the-art communication style. Let us come up with a dynamic and exciting way to tell your story or the brand.

Meet the Team

From public relations work to media buys, we have you covered. Media relations is a huge part of your initiative or brand. Part of that comes from building public trust through contents, graphics, events and social media. Another part comes from media buy-outs for big announcements. Our team can cover all these approaches and help you reach your biggest audience to date.

Irshad Salim, the Publisher & Editor-in-Chief of DesPardes and PKonweb is the chief strategist. Mr. Salim is the founder of our team. He is our lead strategist and will be advising you on the most cost efficient ways to reach a wider audience. He began his stint with media back in 1969. Over the years, he developed a passion for media, visuals, creative writing, and the digital ecosystem starting with DesPardes.com and PKonweb.com since Jan 2000 and May 2008 respectively. In January 2020, Salim launched the BACK2SCHOOL Forum from Islamabad.

Rest of us are “John Doe’s” and “Jillian Doe’s” –all Desis home and abroad! All of them are critical-thinking driven. They struggled over the years to become content specialists- creative and digital through re-learning and back to school drive- some of them sans education, background, experience and exposure in digital communication. All of them volunteer and work pro bono!