Marshall McLuhan on Good News, Bad News, Advertising

Shared by Irshad Salim: “We are completely immune to advertising, do you know why? It’s all good news.”

“Why do we find real news to be bad news? Because it tells the truth… I suggest that the reason we like bad news is (that) it gives us a huge Survivor emotion…we’re glad we’re not them there…”

-Marshall McLuhan Kenneth Allsop interviews the world’s leading media theorist, Marshall McLuhan – the author of The Mechanical Bride, The Gutenberg Galaxy, Understanding Media, and The Medium is The Massage – about his theories of mass communication.

Originally broadcast 19 August, 1971: